Produced a campaign for the summer Olympics showcasing GE’s medical technology.
John Hillcoat https://www.imdb.com/name/nm0384825/ made a beautiful commercial for us.
On the web, we served up daily content relating to the top games of the day. We showcased how the human body has developed and improved over the years, and also how GE Healthcare systems help athletes analyze their bodies to achieve peak performance.
The campaign was hosted on NBC sports, and was created as a full desktop, tablet and mobile experience.
Won my first Webby and we dominated on Instagram.