In total we’ve made over 18 unique videos featuring “Carl” who represents the “status quo” approach of most investment firms.
The “Carl” campaign has lifted Impressions and consideration by +27 points above the norm. As of December 2018 Schwab has seen a increase $119 Billion in new customer acquisitions. Growing faster than any other firm.
Here’s a teaser and a new spot.
More coming soon…
If you haven’t dowloaded HotelTonight do it now. I’ll wait. It’s a great App. I produced a series of spots for their #letshaveathreeday promotion. It was hugely successful; increasing brand search by 50%, boosting product interest by nearly 500%, and generating a whopping 1300% in brand interest. Which, I'll be honest, seems made up.
To illustrate the point that all investment firms are not the same we created “Carl” a broker who couldn’t handle the questions that Schwab was encouraging investors to ask.
An anti-spokesman who represented the old guard.
Carl is killing it. The campaign has increased brand awareness and help grow new customers like never before.
We won an Effie in 2018 for outstanding campaign for Financial Services.
GE asked us to show the power of the imagination, and the wonder of what they make.
We expressed it through a little girls dreams and the admiration of her mom.
Worked with the FDA on “The Real Cost” campaign as an ECD.
Here are two spots from the long running campaign.
The FDA wanted to educate teens that smoking can permanently stunt their lungs. Instead of force-feeding this fact, we wanted to share this news with teens in a provocative way and on their terms. Straw City played in cinemas nationwide.
Cigarettes can change your brain.
We wanted to really get into teens heads and creep them out with this fact;
If you smoke, you're letting nicotine hack into your brain and rewrite your code.
Made this campaign before Lee fell off into obscurity.
Who is Buddy Lee you ask?
The campaign is featured in the One Show, AICP and D&AD awards and is part of the permanent collection at MoMA. Which would make my mom proud if she knew what that was.
In 2015 I created the worlds first Spokesgoddess. And she crushed it. The valuation of Machine Zone ("Game or Wars" parent company) went from $1 billion to $3 billion after the year long campaign.
The campaign culminated in a Super Bowl spot during the England Patriots vs. Seattle Seahawks game. Patriots won.
Here’s an article on how effective the campaign was.
GE was aging in the mind of the public (and the stock market.)
They needed a face lift and a campaign to communicate how their advanced and connected equipment is going to change the way business is done. We created "Brilliant Machines."
Days before the campaign launched we leaked viral films documenting the pilgrimage of other robots.
GE was uncool and irrelevant so we combined GE tech with pop culture machines. Produced a half dozen spots with one one of the best comedy directors of my generation, David Gordon Green. https://www.imdb.com/name/nm0337773/
This campaign was based on the simple truth that Mondays suck.
For 16 weeks a year they are made tolerable thanks to glorious NFL Football.
Produced a ton of work over my two years at W+K / NY. Here are four of the spots I made for the “It’s Not Crazy It’s Sports” campaign.
The last video is a “This is SportsCenter” spot I’m very proud to have worked on. It’s one of my favorite campaigns of all time and I was fortunate to have worked on it both as an Account Executive and as a Creative.
Produced a campaign for the summer Olympics showcasing GE’s medical technology.
John Hillcoat https://www.imdb.com/name/nm0384825/ made a beautiful commercial for us.
On the web, we served up daily content relating to the top games of the day. We showcased how the human body has developed and improved over the years, and also how GE Healthcare systems help athletes analyze their bodies to achieve peak performance.
The campaign was hosted on NBC sports, and was created as a full desktop, tablet and mobile experience.
Won my first Webby and we dominated on Instagram.
Asked to create a mobile campaign to show how effective Instagram is for business, we developed a campaign of over 34 unique executions that demonstrated how Instagram is the place where consumer passions and businesses meet. Produced for under $300K.
New York City is powered by a GE built turbine. Compressorhead is a German rock band comprised of robots. We brought the two together to talk about the power of Brilliant Machines.
I helped pitch and win the Citibank business while at Fallon. Coming out of the pitch I produced six spots, two print campaigns and a ton of OOH.
The “Live Richly” campaign won a gold Effie in 2002.
Here’s some nice reading on the campaign:
I love Delta. As an airline and a client.
Proud to have produced this television spot with Lance Accord, one of my favorite Directors/DP’s of all time.
The print was shot by Christoper Griffith, a world class photographer and friend.
I cut my teeth as a senior creative and creative director on TMobile. Produced over 16 commercials during my two years on the account. I wrote the “Nocturnal” spot.
Below that is a site I worked on for SideKick 3. Remember SIdeKick 3? Neither do I. But I made this really web experience for them back in the day. You could wonder through and animated city block in 360 degrees. Blew peoples minds.
Created a couple campaigns for Dish Network. I like to think I helped establish the offbeat tone for the brand. Here are a few highlights.
How do you introduce the new Heineken home keg can to NYC? You replace a few water towers with kegs and throw a party. Introducing the KEG CAN ROOFTOP CONCERT SERIES
I worked on both Heineken and Amstel Light while at Publicis NY.
Helped create a series of international mini docs that showcase, through personal stories, the amazing things GE does around the world.
This is one of the first campaigns I ever made.
My good friend Allon Tatarka http://allontatarka.virb.com/ wrote the spots. Together we worked with “Pepe the Shrimp” from the Muppets.
It was a deep fried dream come true.